With over a decade of experience as a footwear designer in the esteemed studios of British fashion, Lamara's brand mission is to democratise access to quality shoes.

Inspired by the bold minimalism of the 90s, Lamara launched LAMARA LONDON in 2022, aiming to craft effortless, timeless styles that seamlessly integrate into everyday life as staples.

LAMARA LONDON's collections are both timeless and modern whilst paying homage to their iconic 'IT girl' aesthetic. The items are designed in London and handcrafted in Brazil.

Our brand mission is to empower women to feel stunning. Our desirable shoes not only provide a sense of grounding and confidence but also exude a cool, sultry, versatile, luxurious, effortless, and timeless vibe.

LAMARA LONDON'S distinctive designs feature luxurious heels that blend architectural shapes with metal heel tips, creating a signature look that sets us apart.

We believe that we embody who we are through our clothing and shoes. Our lifestyle, motivation, identity, personality - fashion is a powerful way to express ourselves.